New York City Pride Campaign for Jewelry Brand

I produced and photographed this Pride campaign on location in New York City, managing the entire creative process from concept and casting to styling and on-site direction. The shoot centred on real LGBTQ+ representation, using the coastline setting, natural light, and an editorial approach to create intimate, expressive portraits that reflect the brand’s identity. The final visuals were delivered for use across the brand’s website, social platforms, and campaign materials.